104.3 Hit FM is a music radio station focused on current hits. It is owned by Grupo Radio Centro and broadcasts from Ciudad Juárez, Chihuahua, although it is classified as a U.S. station, with a programming completely in English aimed at listeners in El Paso, Texas.

Its programming includes various countdown shows and playlists curated by its team of DJs, featuring the latest hits in English. It also offers entertainment programs, among which stands out the morning show The Morning Mash.

The signal of 104.3 Hit FM can be listened to live online through its website, where information about the songs being played can also be found.